Reputation Thesis Essay

Hashib, 2 In Shakespeare’s Othello, the main characters Cassio and Iago portray how important reputation can be. Iago uses his reputation as an advantage; he manipulates Cassio, Othello and his wife Emilia. No one knows that Iago has two colors and is masking his true self. Othello is under the impression that Iago is an honest man, and he puts his faith and trust on him. Iago starts hinting that Desdemona is being unfaithful to Othello, â€Å"She did deceive her father, marrying you ;( III, iii, 206-208). Othello becomes paranoid and doubtful and becomes doubtful of his wife. Iago had malice towards Cassio and he convinces Cassio by telling him to drink for Othello and Desdemona. Cassio becomes drunk and starts to get in a fight. Othello dismisses Cassio for getting heavily drunk and disobeying his orders. Cassio understands he has lost his reputation, however he doesn’t know that he was part of an evil plot set by Iago. â€Å"O, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial† (2. 3. 251-3) Charlie Sheen, the star of the hit sitcom Two and a Half Men has entertained people with his witty dialogues. After his split with his wife he turned to cocaine, alcohol and prostitutes. Media frenzy quickly arose around Sheen’s drug and alcohol problems. Stan Rosenfield described Charlie’s â€Å"12 step call† to a fellow drug addict in night-time rehab (Woman’ Day 1). Charlie Sheen was kicked out of the show Two and Half men. His one mistake changed his whole life and reputation in a negative way. Hashib, 3 A person’s reputation is directly parallel to his/her actions. Iago says â€Å"Reputation is an idle and/ most false imposition, oft got without merit and/ lost without deserving,† (II, iii, 267-269). People often makes judgments based on a person’s reputation. In today’s society our reputation is a big part of our lives. We can never control our reputation but only influence it. Hashib, 4 Works Consulted Traskos, Kevin T. â€Å"Kill All The Lawyers? : Shakespeare Legal Appeal. †Ã‚  Go. galegroup. com. N. p. , 9 Jan. 2013. We b. 12 Jan. 2013. . Charlie Shaeen’s Bizarre Meltdown. â€Å"Women’ Day [ Australia] 10 May 2010. General Onefile. Web. 12 Jan. 2013. http://go. galegroup. com/ps/i. do? id=GALE%7CA226779267&v=2. 1&u=nysl_me_77_bnchs&it=r&p=ITOF&sw=w Shakespeare, William. Othello. Washington: The Folger Shakespeare Library, 1993. Print. Hashib, 5 Works Citied Charlie Shaeen’s Bizarre Meltdown. â€Å"Women’ Day [ Australia] 10 May 2010. General Onefile. Web. 12 Jan. 2013. http://go. galegroup. com/ps/i. do? id=GALE%7CA226779267&v=2. 1&u=nysl_me_77_bnchs&it=r&p=ITOF&sw=w Shakespeare, William. Othello. Washington: The Folger Shakespeare Library, 1993. Print. Traskos, Kevin T. â€Å"Kill All The Lawyers? : Shakespeare Legal Appeal. †Ã‚  Go. galegroup. com. N. p. , 9 Jan. 2013. Web. 12 Jan. 2013. . A person’s reputation is directly parallel to his/her actions. Name: S. M Hashib Period: 7 Class: E7

A Marketing Strategy

â€Å"Health is Wellness, Relieve Stress and Feel Better Today† is an adage that most people are adopting today to find relief from the stress and strains of a hard day in the workplace. More and more people are increasingly realizing the importance of exercise and mental well being in their daily lives. The growing number of people opting for memberships to health clubs and local gyms are an indicator of changing lifestyle and health awareness. Unwinding in the gym at the end of a stressful day is catching on. The fact that people are well informed about the ills of an unhealthy lifestyle and the repercussions that it may have on the body is one of the major factors contributing to the mushrooming of fitness and wellness services across the world. High stress levels at work and multi-tasking roles and responsibilities assumed by an individual are weaning away the energy levels and coping abilities. These are some of the other factors that have led people to join the fitness and wellness centers. Exercising can not only help maintain weight, avoid health problems that infect millions in the world today, relieve stress but also infuse a feel good and look good attitude. A positive outlook to life and high energy levels to do things better are some of the side effects of following a strict fitness routine. The term wellness indicates the willingness to manage stress, a good health score, and a positive attitude to life. Moreover the gym provides a platform for social interactions that bring up the motivational levels for daily exercising. The gyms and spas that were considered a luxury lifestyle yesterday have become a part of the lifestyle today. The extra cost is not an important factor to those who believe in the wellness of the inner self. The health and wellness industry is a billion dollar industry having a simple product that appeals to all – a healthy lifestyle. Executive Summary The high revenue earning potential of this industry has offset many enterprises to launch healthcare and wellness service centers across the globe. Small local gyms to luxurious health resorts have paved their success stories by enticing millions of clients with their personalized health and wellness programs. The changing dynamics of the industry has redefined the health and wellness concept. The industry now offers a total image change to its clients who want an overall improvement in their looks and physique. The Company Background Health to Wealth Associates is one such facility located in the heart of the Kansas City provides health solutions and fitness regimes for all age groups. The facility employs well-trained, certified staff with fitness equipment catering to the wide-ranging consumer needs.   The company has invested in attractive interiors and latest gym equipment in a wide spread out area where clients can feel the relaxing ambience of the place. The facility offers – Spa and massage services Personalized fitness programs with personal trainers Exercising in groups for higher motivational levels Diet and nutrition plans Gym equipment for cardio and weight training The company motto â€Å"Health is Wellness, Relieve Stress and Feel Better Today† relates easily to the consumers and has helped tremendously in gaining popularity and attracting more clients.   The company has witnessed an overall increase of 6% in revenue earnings in the past five years of operation. The company endeavors to open two more locations in the next five-year period as part of its expansion program. Great location, high quality service from well-trained staff and an aggressive market penetration strategy has given this company a competitive edge over the other players in the industry. Market SWOT Analysis A SWOT analysis of the Health to Wealth Associates reveals the market dynamics that govern the industry trends. Strengths: Well-trained staff providing excellent customer service. The state of the art equipment catering to wide variety of client exercising requirements with personal trainers and fitness programs A well-designed spa with wide range of massages services with diet and nutritional counseling. Weaknesses: The facility can cater to only 30 clients at a time. The premium pricing of the services and membership fees as opposed to local gyms. Non-existent baby-sitting facilities for women with children. Opportunities: Plans for expansion with more outlets opening in different geographical areas. A well-planned brand positioning and awareness marketing strategy using advertising and publicity campaigns. Tie up with other leading nutritional supplements shops to entice the customers. Introduction of family-oriented fitness training programs to attract more customers Addition of baby-sitting facility or children’s play area. Threats: Local gyms and massage parlors offering services at cheaper rates. Entry of leading brands and outlets in the vicinity. Enrolling enough members at the onset. Getting a steady supply of qualified and well-trained employees. This SWOT analysis highlights the issues and concerns that face the company along with the competitive and operational advantages that will steer the company in its aggressive marketing and promotional strategy. Market Analysis A health and wellness center that offers holistic and healthy lifestyle and one that encompasses the three facets of health – physical, emotional, and spiritual is required for a successful venture. The rising attraction of consumers towards gyms and spas has inculcated a healthy lifestyle that has become synonymous with healthy profits in the industry. It has been observed that people are not averse to paying more for quality and personalized services in this sector. This is one of the most attractive elements of the industry – a high market demand and high revenue prospects. But the industry is capital-intensive. The high profile equipment and gadgets are essential capital investment items and cannot be compromised in terms of quality. The business requires substantial funds for start up though the returns are high. The key ingredients to running a successful venture is – Well-trained and certified employees to ensure quality service. An aggressive and effective advertising campaign to create consumer awareness and entice more clients. As part of its market expansion strategy Health to Wealth Associates plan to adopt the following strategy to penetrate the market segment: Employ health experts to counsel the needs and requirements of the clients. Rolling out membership schemes that provide the members with discounted services and free consultations. Introduction of guest passes that will enable non-members to enjoy the services of the facility based on their income. Promotional campaigns for healthier lifestyle using the company slogan â€Å"Health is Wellness, Relieve Stress and Feel Better Today.† Health and wellness workshops for promoting the client base. A web site promoting the services of the facility. Tie up with nutritional supplement provider as a strategy for client retention. Financial Projections The company has reported a 6% annual increase in revenues. Based on the last few years’ performance and the implementation of the above-mentioned strategies the company projects an annual increase of 10% in the revenues earned in the next five years. The company envisages an increase of 8% in the net profit in the next two years’ of operation. Conclusion The company should endeavor to capitalize on the growing fitness and wellness concept in the industry. Adopting changes in the service delivery, offering wide range of choices to the customer, and an aggressive advertising campaign to push the company’s products will lure the consumer senses. The essence of success in this industry lies in identification of niche markets, use of updated technology and strategic partnerships with influential and well-known brands in the industry. References: 1.   Living the Good Life – http://www.goodlifefitness.com/newsletter.aspx – accessed on 18th December,2007 2.   The ISPA 2004 Spa Industry Study – Executive Summary – accessed on 18th December, 2007 3.   How to Start a Gym – http://ezinearticles.com/?How-to-Start-a-Gym&id=749346 – accessed on 18th December, 2007 4.   The menu of Spa Experiences   Ã¢â‚¬â€œ accessed on 18th December, 2007 5.   Gym Business Plan – http://www.briangreens.com/gym-business/gym-business-plan/ – accessed on 18th December, 2007   

Cheating and Taking Steroids in Sports

Cheating and Taking Steroids in Sports INTRODUCTION â€Å"Sports will either be a school of virtue or a school of vice, and that’s why the epidemic of cheating in professional sports is, and ought to be, a huge cultural concern. Sports, at every level, is supposed to be a training ground for virtue, to mould the character of athletes, coaches and supporters so that they may learn lessons that may help them to achieve off-the-field as much as on. In few other venues are people able to learn as effectively the good habits of perseverance through difficulties, teamwork, striving to overcome obstacles, the importance of preparation and practice, and the courtesy and class we call good sportsmanship. But the field, court, track, diamond, rink, pool and roadway can also cultivate vice, when results become more important than virtue, when winning becomes more important than winning fairly. It has been hard to open a sports page recently without reading something to do with cheating and its consequences. Recently encount ered readings include Bill Belichick and the clear contravention of the NFL’s videotaping policy; Patriots’ Safety Rodney Harrison and his suspension for taking an illegal substances; NBA referee Tim Donaghy and his expulsion for betting on games he was officiating; Barry Bonds and his tainted home run record, along with former heroes turned synthetic pseudo-supermen Jason Giambi, Mark McGwire, Sammy Sosa, Rafael Palmeiro; Floyd Landis’ suspect yellow jersey and the expulsion of what seemed to be half this year’s Tour de France participants for blood doping and other violations; WWE icon Chris Benoit and his steroid-induced murderous-suicidal rage; various college recruiting violations, Olympic scandals and much more. Professional boxing almost looks clean and honest by comparison. WHY DO THEY CHEAT Sports are a microcosm and stylization of life: goal-setting, preparation, effort, character, the integration of mind and body, competition, success and failu re. It’s all there in sports, distilled and intensified into a few hours’ experience. The usual answer is that cheaters have so strong a desire to win that they will strive to do so at all costs. Cheaters do have a desire to win, but by the time we are adults we know that a cheated victory is hollow. An adult cheater knows that he has not won through skill and effort, and he knows he will not experience the pride that comes from a genuine win. The only thing the cheater is left with is that he knows that other people will believe that he won and he will reap the value of their enhanced esteem. So here’s a hypothesis about the psychology of cheaters: Cheating is not motivated by a desire to win, but by wanting to be thought of by others as having won. Cheating is a kind of social metaphysics-what others believe is true is more important than what is actually true. Another possibility is that the cheater knows the above-that a cheated win is hollow-but in the shor t run his intense desire to win crowds out his knowledge. So cheating is a failure to hold the context of why one is playing sports: strong desire overwhelms the cheater’s knowledge, or through weakness of will the cheater ignores his knowledge to indulge the desire.

John Locke vs. Jean-Jacques Rousseau Essay Example | Topics and Well Written Essays - 750 words

John Locke vs. Jean-Jacques Rousseau - Essay Example The differences of these two great political thinkers stems on how they assessed the evolution of society. Locke’s perspective begins with man’s natural state of being free but this freedom does not mean imposing itself over another (Chapter V). Eventually, people form society and to best protect them and their property, they have to submit to a government that will enforce a certain standard of behavior that will benefit everybody. For Locke government is good for everybody. Rousseau differed from Locke as he likened the natural state of man to that of a beast and differs only with his perfectibility or capacity to improve himself. Rousseau theory of man’s formation of society is unhealthy because it induces the people to have a new need that will make them compare to others eventually leading to a dominance of certain people over another. To avoid conflict, the prevailing class proposed to have some sort of body politic. Those who are powerless accept this beli eving that this will provide them freedom and safety when in fact will only make inequality more permanent by the establishment of laws. In a way, Rousseau can be said to be a precursor of Karl Marx’s socialist idea of class conflict that is precipitated by inequality in society. Locke on the other hand is the precursor of the modern idea of democracy because his theory of government in his Second Treatise of the Government   that puts forth the sovereignty of the people who chose to establish it to serve them is the same concept that we have now about democracy. His other ideas about government that it derives its sovereignty from the people that government by itself has no sovereignty and the people has the right to abolish it if it no longer serves its purpose and replace it with one that serves its purpose is the same idea that we have about democracy. Just like Rousseau, Locke also anticipated that the acquisition of property will lead into conflict. They only differ i n perspective as Locke thought that the establishment of body politic would best protect them by enforcing laws for certain standard of behavior while Rousseau thought that it will make inequality more permanent. If their treatises will be translated into platform of government, Locke would likely be more appropriate to America’s neo-liberal political orientation that man is basically free and only agreed to establish a strong government for everybody’s good. This is consistent with American’s value system and being such, it is very likely that Locke will win if he will run against Rousseau in America. With regard to policy direction, Locke is likely to oppose Obama’s Health Care Program as it infringes on the property of other who have to subsidize those who cannot afford it. Locke’s puts a primacy on private property and the idea of subsidizing others might not sit well with him. Locke would also likely to strengthen business by introducing laws that would protect it and its property. Rousseau treatise on the other hand would be incompatible with America’s value system but he would make an interesting case. As he is oppose to inequality, Rousseau will likely introduce government programs that will bridge his perceive inequality in American

Introduction of ICT Industry Assignment Example | Topics and Well Written Essays - 750 words

Introduction of ICT Industry - Assignment Example 1). As such, it can be observed that the phenomenal growth of ICT especially the internet has dramatically revolutionised the business landscape across the whole globe (Cloete, 2001). The advent of the internet has resulted in a boom of e-business activities between individuals as well as other organisations. This is commonly referred to as e-commerce where a range of online business activities for products and services are carried out (Andam, 2003). ICT supports online business which has significantly gained prominence during the recent years. It can also be seen that there have been various global changes in the ICT industry. For instance, Andam (2003) posits to the effect that developments in the Internet and Web-based technologies have resulted in the narrowing of distinctions between traditional markets and the global electronic marketplace-such as business capital size. The â€Å"International Data Corp (IDC) estimates the value of global e-commerce in 2000 at US$350.38 billio n and was projected to climb to as high as US$3.14 trillion by 2004,† (Andam, 2003, p.6). This major change in the global ICT industry is mainly attributed to the fact that information and communication technology is used to enhance one’s business where computer mediated network is used. Governments and businesses across the globe are investing heavily in the ICT sector in order to keep pace with the global changes in this particular industry. New Brunswick’s ICT sector is mainly comprised of organizations that deal with information technology (IT) services and products, telecommunications and interactive digital media (New Brunswick Information & Communications Technology Sector Strategy 2012-2016, n.d). In terms of local changes in IT, it can be seen that growth has been spurred by the following factors: Strong consumer demand for applications for mobile devices, increased productivity, privacy, integration of supply chains, emergence of affordable broadband as well as rapid pace of technological change. These factors have contributed to the changes in the IT sector. The New â€Å"Brunswick’s ICT sector is regarded as a major contributor to the economy, directly employing approximately 8,000 people and generating close to $875 million in Gross Domestic Product (2002$), close to four per cent of the provincial total in 2011,† (New Brunswick Information & Communications Technology Sector Strategy 2012-2016, n.d). The major changes that have been witnessed in this sector are related to its growth. It is expected that the industry grew at an average rate of two per cent since 2006, compared to the average of 1.3 per cent for all sectors. This shows that there have been major strides in the development of this particular industry compared to other industries in the province. The other major notable change is that it offers 100% broadband coverage which is by far a larger development compared to other regions across the whole glob e. With regards to investment, it can be seen that the province has also made efforts to attract investors to develop in this very important sector in as far as business development and growth are concerned. For instance, quite a number of marquee companies in the ICT sector have established operations in the province according to the New Brunswick Information & Communications Technology Sector Strategy 2012-2016.This development has helped the province to increase its visibility as a

The analysis of the artwork Essay Example | Topics and Well Written Essays - 2500 words

The analysis of the artwork - Essay Example As evident in coronation artwork, the painting embraced heroic morality and nature. It also embraced the classics, the ancient apostle of reason, and the simplicity and calm grandeur of the highly-ranked in the society. Having been victorious in his campaigns in Italy and Egypt, Napolean won military prestige and became the first Consul following the Brumaire Coup D’etat. Although the artwork shows Empress Josephine being coronated by Napoleon, it was Napoleon who had first coronated himself on December 2, 1804 at Notre-Dame Cathedral. Napoleon had been consecrated by a Pope just as his predecessors Charlemagne a thousand years before. This was a great way of securing his authority in the French Catholic and Monarchic tradition. Nonetheless, the ceremony of the crowning of Napoleon distanced itself from the church through facing the high altar only for Napoleon to crown himself and facing the congregation. After the self-coronation, Napoleon crowned the Empress to demonstrate that he was more distinguished, less authoritative, and more of a â€Å"French Caballero†. The dimensions of the painting of the coronation of the Empress is 621 Ãâ€" 979 cm (244.5 Ãâ€" 385.4 in), and uses the oil on canvas medium. This paper contextualizes the artwork by David from the political, economic, religious, gender, technology, regional, religious, ethnic, and generational perspectives. Traditionally, Coronation ceremonies were painted and David borrowed heavily from previous coronation painting. The best example was the Coronation of Marie De Medici by Reuben. Having witnessed the Coronation of Emperor Napoleon first-hand, David, inspired by Reuben, borrowed the layout of his painting and had participants pose. Like in previous coronation paintings, the artwork highlights the protagonists in the centre and illuminated with a beam of light. Emperor Napoleon is, however, keen to observe the tradition of holding the ceremony in

Family and children's issues Essay Example | Topics and Well Written Essays - 250 words

Family and children's issues - Essay Example Some of the countries that had deemed spanking as illegal are Denmark, Sweden, Germany, and New Zealand to mention a few (Legal Reforms). Professional organizations also oppose to spanking as a way to discipline a child; one of these organizations is the American Psychological Association (Corporal Punishment). They argue that resorting to physical punishment would not discipline a child but would instead teach the child to instill authority by physical means. In some parts of these countries and organizations’ argument, it is agreeable that other people should not do the spanking because the parents are the only ones who should spank their children. However, this does not give parents freedom to hurt their child whenever the child makes a mistake. The psychological state and values of the parents are a big factor and should be greatly considered in this issue. The state and the organizations should have first considered teaching parents how to be responsible instead of instan tly prohibiting this way of disciplining a child. It can be stated then that guarding responsible parenthood should have been the first matter that these countries had looked into. Responsible parenthood should be also be approached first for further studies and development by these professional organizations since it is the behavior of the parents first that should be controlled. After all, the parents are the immediate adults the children interact with and not the people from the state or from the research